Social Media
Log into Twitter and do a search on something like "lost my package" and you'll see a bunch of tweets by people complaining about packages that UPS or FedEx or the USPS has lost. As logistics professionals, we all know these things happen with small package shipments and full truckload deliveries.
I know from experience if you send a tweet about FedEx or UPS and a service issue, they'll will proactively contact you through Twitter to try and resolve the issue.
That's a great use of Twitter for a lot of obvious reasons.
If you have customers unhappy with your service they may be talking about it on Twitter (or somewhere else). "Carrier X" delivered late again, or "Carrier Y" missed another pick up and their customer service stinks. And what if you ARE Carrier Y?
Do you know if customers are talking about you online? What's your process to deal with negative comments?
Social Media Logistics
I know from experience if you send a tweet about FedEx or UPS and a service issue, they'll will proactively contact you through Twitter to try and resolve the issue.
That's a great use of Twitter for a lot of obvious reasons.
If you have customers unhappy with your service they may be talking about it on Twitter (or somewhere else). "Carrier X" delivered late again, or "Carrier Y" missed another pick up and their customer service stinks. And what if you ARE Carrier Y?
Do you know if customers are talking about you online? What's your process to deal with negative comments?
Social Media Logistics
