Social Media Logistics, Logistics Software, and Ecommerce Order Fulfillment
Twitter offers a huge amount of information that can be quickly uncovered through simple, targeted searches. For a business, Twitter for Logistics can be a plentiful source of information related to its markets, competitors, and brand management. Great tools for searching on Twitter include www.hootsuite.com and www.research.ly.
Brand and Reputation Management
Searching on Twitter, you will likely find mentions about your company. Listen to what people are saying and use Twitter as a way to have discussions with those people. Also use Twitter as a way to share good content that your target audience is interested in. If you provide this, people will start to seek you out.
Market Research
A great use of Twitter is to simply find information in the same way you would search on Google. Search on an industry topic or something relevant to your business and you will instantly find out what people are saying about it. It’s a great way to find out what ideas are on people’s mind. One huge advantage Twitter has as a search tool is that it is real-time. How many times have you searched on Google and the results were from an old blog post or website from 3 or 4 years ago? Do a comparison search on Logistics Software or ecommerce order fulfillment and see if Twitter or Google provides better information.
Competitor Research
Similar to searching on your own company name, you can search on competitor’s name to learn about what is going on with them. You’ll see what people are saying about their products and services. It is great competitive insight.
Brand and Reputation Management
Searching on Twitter, you will likely find mentions about your company. Listen to what people are saying and use Twitter as a way to have discussions with those people. Also use Twitter as a way to share good content that your target audience is interested in. If you provide this, people will start to seek you out.
Market Research
A great use of Twitter is to simply find information in the same way you would search on Google. Search on an industry topic or something relevant to your business and you will instantly find out what people are saying about it. It’s a great way to find out what ideas are on people’s mind. One huge advantage Twitter has as a search tool is that it is real-time. How many times have you searched on Google and the results were from an old blog post or website from 3 or 4 years ago? Do a comparison search on Logistics Software or ecommerce order fulfillment and see if Twitter or Google provides better information.
Competitor Research
Similar to searching on your own company name, you can search on competitor’s name to learn about what is going on with them. You’ll see what people are saying about their products and services. It is great competitive insight.
